{"title":"New Born Essentials","description":"\u003cp data-start=\"277\" data-end=\"336\"\u003eEverything you need for those first days, all in one place.\u003c\/p\u003e\n\u003cp data-start=\"338\" data-end=\"638\"\u003eOur \u003cstrong data-start=\"342\" data-end=\"375\"\u003eNewborn Essentials Collection\u003c\/strong\u003e was thoughtfully curated to simplify the early stages of motherhood—bringing together the pieces you’ll reach for again and again. From soft, everyday basics to comforting must-haves, each item is chosen with your baby’s comfort (and your peace of mind) in mind.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"728\"\u003eBecause when everything feels new, having the right essentials makes all the difference.\u003c\/p\u003e\n\u003chr data-start=\"730\" data-end=\"733\"\u003e\n\u003ch3 data-section-id=\"14m69ip\" data-start=\"735\" data-end=\"784\"\u003eThoughtfully Curated for Baby’s First Moments\u003c\/h3\u003e\n\u003cul data-start=\"786\" data-end=\"1324\"\u003e\n\u003cli data-section-id=\"1mmtwck\" data-start=\"786\" data-end=\"896\"\u003e\n\u003cstrong data-start=\"788\" data-end=\"805\"\u003eEveryday Wear\u003c\/strong\u003e\u003cbr data-start=\"805\" data-end=\"808\"\u003eSoft onesies, rompers, and knotted gowns designed for easy changes and all-day comfort\u003c\/li\u003e\n\u003cli data-section-id=\"pezl3k\" data-start=\"898\" data-end=\"1023\"\u003e\n\u003cstrong data-start=\"900\" data-end=\"923\"\u003eSwaddles \u0026amp; Blankets\u003c\/strong\u003e\u003cbr data-start=\"923\" data-end=\"926\"\u003eLightweight muslin swaddles and cozy blankets perfect for snuggles, naps, and on-the-go moments\u003c\/li\u003e\n\u003cli data-section-id=\"pzd3ku\" data-start=\"1025\" data-end=\"1120\"\u003e\n\u003cstrong data-start=\"1027\" data-end=\"1049\"\u003eComfort \u0026amp; Soothing\u003c\/strong\u003e\u003cbr data-start=\"1049\" data-end=\"1052\"\u003eLovies and teethers made to comfort, calm, and grow with your baby\u003c\/li\u003e\n\u003cli data-section-id=\"1ksbc19\" data-start=\"1122\" data-end=\"1230\"\u003e\n\u003cstrong data-start=\"1124\" data-end=\"1148\"\u003eOn-the-Go Essentials\u003c\/strong\u003e\u003cbr data-start=\"1148\" data-end=\"1151\"\u003eDiaper bags and accessories designed to keep everything you need within reach\u003c\/li\u003e\n\u003cli data-section-id=\"197tu4x\" data-start=\"1232\" data-end=\"1324\"\u003e\n\u003cstrong data-start=\"1234\" data-end=\"1255\"\u003eFinishing Touches\u003c\/strong\u003e\u003cbr data-start=\"1255\" data-end=\"1258\"\u003eBows and accessories that add just the right amount of sweetness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1326\" data-end=\"1329\"\u003e\n\u003ch3 data-section-id=\"1oue5ss\" data-start=\"1331\" data-end=\"1372\"\u003eDesigned for Real Life with a Newborn\u003c\/h3\u003e\n\u003cul data-start=\"1374\" data-end=\"1706\"\u003e\n\u003cli data-section-id=\"16rr1cc\" data-start=\"1374\" data-end=\"1470\"\u003e\n\u003cstrong data-start=\"1376\" data-end=\"1400\"\u003eSoft, Gentle Fabrics\u003c\/strong\u003e\u003cbr data-start=\"1400\" data-end=\"1403\"\u003eMade with comfort-first materials that are safe for delicate skin\u003c\/li\u003e\n\u003cli data-section-id=\"15v4nr1\" data-start=\"1472\" data-end=\"1579\"\u003e\n\u003cstrong data-start=\"1474\" data-end=\"1501\"\u003ePractical \u0026amp; Easy to Use\u003c\/strong\u003e\u003cbr data-start=\"1501\" data-end=\"1504\"\u003eThoughtful designs that make changes, feeding, and daily routines simpler\u003c\/li\u003e\n\u003cli data-section-id=\"18auaxx\" data-start=\"1581\" data-end=\"1706\"\u003e\n\u003cstrong data-start=\"1583\" data-end=\"1612\"\u003eMade to Mix, Match \u0026amp; Gift\u003c\/strong\u003e\u003cbr data-start=\"1612\" data-end=\"1615\"\u003ePerfect for building your baby’s first wardrobe or creating a meaningful baby shower gift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1708\" data-end=\"1711\"\u003e\n\u003ch3 data-section-id=\"1lm43g0\" data-start=\"1713\" data-end=\"1749\"\u003eFor the Moments That Matter Most\u003c\/h3\u003e\n\u003cp data-start=\"1751\" data-end=\"1809\"\u003eThe late nights. The quiet snuggles. The first everything.\u003c\/p\u003e\n\u003cp data-start=\"1811\" data-end=\"1928\"\u003eThis collection is here to support you through it all—with pieces that feel just as comforting as they are beautiful.\u003c\/p\u003e\n\u003cp data-start=\"1930\" data-end=\"2009\"\u003eBecause the beginning deserves to feel a little easier… and a lot more special.\u003c\/p\u003e","products":[{"product_id":"getting-sew-crafty-muslin-swaddle-zig-zag","title":"Muslin Swaddle - Zig Zag","description":"\u003cp\u003eSuper soft muslin swaddle that is breathable, lightweight and trendy. 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Soft and comfortable for all-day wear.\u003c\/span\u003e\u003c\/p\u003e","brand":"Evvie Bean's Baby Boutique","offers":[{"title":"0-3","offer_id":44238015496446,"sku":"","price":18.0,"currency_code":"USD","in_stock":false},{"title":"3-6","offer_id":44238015529214,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"6-12","offer_id":44238015561982,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"12-18M","offer_id":44238015594750,"sku":"","price":18.0,"currency_code":"USD","in_stock":true},{"title":"18M","offer_id":45817897779454,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/1654\/9118\/files\/Untitled-design_20231002_214641_0000.png?v=1709786262"},{"product_id":"baby-its-cold-outside-natural-long-sleeve-onesie-copy","title":"Baby It's Cold Outside Natural Long Sleeve Onesie","description":"\u003cp\u003e\u003cspan\u003e\u003cspan\u003eThis natural, long-sleeved onesie is designed for cold winter days. Soft and cozy to the touch, it'll keep your baby warm and comfortable all the time. Made with natural materials, it's the perfect choice for winter.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Evvie Bean's Baby Boutique","offers":[{"title":"0-3","offer_id":44241150116094,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"3-6","offer_id":44241150148862,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"6-12","offer_id":44241150181630,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"12-18","offer_id":44241150214398,"sku":null,"price":18.0,"currency_code":"USD","in_stock":false},{"title":"12M","offer_id":45817930318078,"sku":"","price":18.0,"currency_code":"USD","in_stock":false},{"title":"18M","offer_id":45817930350846,"sku":"","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/1654\/9118\/files\/3-20231007_221947_0002.png?v=1708872687"},{"product_id":"untitled-dec30_23-54","title":"Retro Palm Romper","description":"\u003cp\u003e\u003cspan\u003e\u003cbr\u003eExperience ultimate comfort with our Retro Palm Romper. Made from a luxurious, ribbed fabric, this romper feels buttery soft against your skin. With its beach vibes, you'll feel like you're on vacation every time you wear it. Get ready to lounge in style with this must-have addition.\u003c\/span\u003e\u003c\/p\u003e","brand":"Clover Cottage","offers":[{"title":"0-6M","offer_id":46988403835134,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true},{"title":"6-12M","offer_id":44604515778814,"sku":"","price":25.0,"currency_code":"USD","in_stock":true},{"title":"12-24m","offer_id":44604515811582,"sku":"","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/1654\/9118\/files\/received-317811987743843.jpg?v=1709787103"},{"product_id":"milk-cow-baby-summer-romper","title":"Ole' Bessie Floral Cow Romper","description":"\u003cp\u003eThese adorable summer short sleeve rompers are a perfect boutique style and they have easy access with a snap bottom! \u003c\/p\u003e","brand":"Clover Cottage","offers":[{"title":"12\/18mo","offer_id":45267322896638,"sku":"34744","price":25.0,"currency_code":"USD","in_stock":false},{"title":"6\/12mo","offer_id":45267322929406,"sku":"34745","price":25.0,"currency_code":"USD","in_stock":false},{"title":"0\/6mo","offer_id":45267322962174,"sku":"34746","price":25.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0636\/1654\/9118\/files\/388e123af38ee1f3203d3915caf48447b322e414098a9ef6a73e0e93bb9a7811.jpg?v=1717218804"},{"product_id":"camp-boy-romper","title":"Campfires \u0026 Fireflies Romper","description":"\u003cp\u003eThese adorable summer short sleeve rompers are a perfect boutique style and they have easy access with a snap bottom! 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